Trade Show GTM Sprint
Turn European trade shows into pipeline, not just conversations.
The Trade Show GTM Sprint helps you prepare, attend, and follow up one European trade show with the targeting, messaging, CRM capture, and follow-up system needed to create qualified pipeline.
Important: Trade show planning, preparation, attendance, and follow-up are not included in the monthly Europe GTM Engine packages.
The Problem
Why trade shows fail
Most companies leave trade shows with business cards and good intentions. Here is why that does not convert.
Wrong event selection
Weak pre-show targeting
No meeting-booking process
Generic booth messaging
Poor lead qualification
Bad CRM capture
Slow post-show follow-up
No ROI tracking
How It Works
Three-phase timeline
A complete system to turn event attendance into qualified pipeline.
Pre-show
Up to 8 weeks before the event
Strategy, targeting, messaging, outreach planning, CRM process.
On-site
Up to 4 event days
Attendance, lead qualification, meeting support, daily debriefs.
Post-show
Up to 2 weeks after the event
Follow-up sequences, pipeline tracker, ROI review.
Pre-show
Up to 8 weeks before the event
Strategy, targeting, messaging, outreach planning, CRM process.
On-site
Up to 4 event days
Attendance, lead qualification, meeting support, daily debriefs.
Post-show
Up to 2 weeks after the event
Follow-up sequences, pipeline tracker, ROI review.
What You Get
Included capacity
Everything included in the $5,000/event Trade Show GTM Sprint.
Phase 1
Before the show
Everything needed to arrive prepared with meetings already booked.
Phase 2
During the show
On-site support to maximise every conversation and capture every lead.
Phase 3
After the show
Structured follow-up to convert conversations into qualified pipeline.
Scope Clarity
What is not included
The Sprint covers GTM strategy and execution. These operational costs are separate.
Timing matters
Best results come when the Trade Show GTM Sprint starts 6-8 weeks before the event. Projects started less than 4 weeks before the event may have reduced pre-show outreach and meeting-booking potential.
Make your next European trade show commercially useful.
Stop leaving events with business cards and good intentions. Build the system to create qualified pipeline.
Prepare a Trade Show