Europe GTM Engine
Build, operate, and optimise a repeatable GTM engine for European market entry, pipeline validation, and early revenue execution.
Overland GTM connects market prioritisation, ICP, sales narrative, CRM, outbound, calling, lead handling, reporting, and weekly pipeline review into one operating system.
Europe is the flagship packaged scope. The same GTM operating model can be adapted for other agreed priority markets after scope review.
Who It's For
Is the GTM Engine right for you?
Built for international B2B software and technology companies validating European pipeline before committing to local hires, new markets, or a full regional team.
- International B2B software or technology company
- Already has traction in its home market
- Europe is a strategic growth priority
- Needs strategy plus execution
- Not ready to hire a full Europe team yet
- Wants a repeatable operating system, not a one-off campaign
Monthly Packages
Engine and Engine Plus capacity
Two managed monthly packages with clear included capacity. Choose the level that matches your pipeline ambition.
Europe GTM Engine
Build, operate, and optimise a repeatable GTM engine for European market entry, pipeline validation, and early revenue execution.
- Client LinkedIn profiles activatedUp to 2 included
- Connected email sendersUp to 10 included
- Managed email sending capacityUp to 500/day included
- ICP / message tracks actively testedUp to 2 included
- Enriched contacts processed/monthUp to 1,500 included
- Antonio-supported prospect meetings/monthUp to 6 included
- LinkedIn post drafts/monthUp to 4 included
- Automated daily activity digestIncluded
Best for
Companies validating Europe as a serious priority market and needing strategy, outbound execution, CRM discipline, lead handling, LinkedIn activity, calling, reporting, and weekly pipeline rhythm.
Europe GTM Engine Plus
More volume, faster campaign testing, more SDR/calling capacity, stronger LinkedIn and content activity, and 2 Antonio-recorded videos per month.
- Client LinkedIn profiles activatedUp to 4 included
- Connected email sendersUp to 20 included
- Managed email sending capacityUp to 1,000/day included
- ICP / message tracks actively testedUp to 4 included
- Enriched contacts processed/monthUp to 3,000 included
- Antonio-supported prospect meetings/monthUp to 12 included
- LinkedIn post drafts/monthUp to 8 included
- Antonio-recorded videos/month2 included
- Automated daily activity digestIncluded
Best for
Companies that need more pipeline testing capacity, more supported prospect meetings, more market-facing content, video/ad angles, and stronger reporting for Europe or another agreed priority market.
Standard enrichment and verification is included within capacity. Weekly pipeline report/review and GTM documentation and playbooks are included in both packages. Included sender, profile, sending-capacity, enriched-contact, meeting-support, and ICP/message-track limits are the default managed scope and can be extended through the relevant expansion pack or agreed custom scope.
Main Package
Europe GTM Engine
Our flagship package: build, operate, and optimise a managed outbound GTM engine for your priority market before committing heavier resources. Most commonly used for European market entry.
Europe GTM Engine
Best for
Companies validating Europe as a serious priority market and needing strategy, outbound execution, CRM discipline, lead handling, LinkedIn activity, calling, reporting, and weekly pipeline rhythm.
Package scope
Strategy & GTM foundation
Europe GTM Diagnostic
Clarifies readiness, gaps, assumptions, and the first practical GTM priorities.
Market prioritisation
Identifies which European markets, segments, or buyer groups should be tested first.
ICP definition and segmentation
Defines target accounts, buyer personas, use cases, and qualification logic.
European sales narrative
Adapts positioning, proof points, risk framing, and value messages for European buyers.
Client-owned infrastructure & data
CRM setup or optimisation
Structures stages, statuses, tasks, handoff rules, workflows, and reporting views inside the client CRM.
Client-owned outbound infrastructure setup
Configures the outbound motion around the client's approved CRM, senders, profiles, and process.
Client LinkedIn profiles activated
Approved founder, sales, BD, or company representative profiles used for LinkedIn outbound and market activity.
Connected email senders
Approved inboxes or sender identities connected to the outbound workflow.
Managed email sending capacity
Controlled sending capacity across approved sender identities, including initial emails and follow-ups.
Target-account list building
Builds structured account lists based on ICP, market priority, segment, and fit signals.
Lead/contact enrichment
Enriches contacts with available professional, company, email, LinkedIn, and phone data where available.
Outbound execution
ICP / message tracks actively tested
Actively tests combinations of target segment, buyer persona, market/use case, and message angle.
Email sequences or major variations
Creates email messaging, follow-up logic, and sequence variations for controlled testing.
Email and LinkedIn outbound structure
Creates the sequence logic, LinkedIn activity rhythm, message angles, and follow-up process.
Cold-calling motion
Adds a calling layer with talk tracks, outcome logging, objection notes, and follow-up tasks.
Call attempts/month
Structured call attempts connected to the agreed calling motion.
Lead handling, reporting & documentation
Qualified lead handling & meeting booking
Processes replies, qualifies interest, coordinates next steps, and books qualified prospect conversations.
Antonio-supported prospect meetings/month
Antonio can support qualified prospect conversations with context, positioning, and debrief notes.
Automated daily activity digest
A lightweight daily snapshot of activity and signals, such as emails sent, replies, calls, LinkedIn activity, enriched contacts, meetings booked, and blockers.
Weekly pipeline report/review
Reviews activity, replies, meetings, CRM status, market signals, and next execution priorities.
Reporting dashboard
Tracks activity, signals, meetings, objections, and learning so the motion can improve.
GTM documentation and playbooks
Turns the process into repeatable documentation your team or future market owner, SDR, or sales hire can use.
LinkedIn content/activity support
Supports founder or team LinkedIn activity with post drafts, narrative angles, and market-relevant ideas.
Standard enrichment and verification
Standard data cleanup, deduplication, verification, and preparation for CRM/outbound use.
Included sender, profile, sending-capacity, enriched-contact, meeting-support, and ICP/message-track limits are the default managed scope. Additional approved email senders, LinkedIn profiles, sending capacity, enriched contacts, meeting support, and test tracks can be added through the relevant expansion pack or agreed custom scope. If they require extra setup, messaging, routing, reply handling, reporting, or team coordination, the management scope may be adjusted.
Billed monthly with no long-term commitment. Each month can be continued, adjusted, or paused for ongoing execution and optimisation.
Expanded Capacity
Europe GTM Engine Plus
More volume, faster campaign testing, more SDR/calling capacity, stronger LinkedIn and content activity, and 2 Antonio-recorded videos per month.
Europe GTM Engine Plus
Best for
Companies that need more pipeline testing capacity, more supported prospect meetings, more market-facing content, video/ad angles, and stronger reporting for Europe or another agreed priority market.
Package scope
Everything in Engine, plus
Higher outbound capacity
More volume across accounts, contacts, senders, LinkedIn profiles, calling, and follow-up.
More lead/contact enrichment
More companies and contacts researched, enriched, verified, structured, and added to the CRM.
More campaign testing
More ICP / message tracks tested at the same time across segments, roles, markets, or use cases.
Expanded client-owned outbound infrastructure setup
More approved profiles, senders, routing, CRM logging, and team coordination can be supported.
More CRM workflow capacity
More automations, statuses, views, task workflows, and reporting logic can be configured.
Expanded infrastructure & data capacity
Client LinkedIn profiles activated
Approved founder, sales, BD, or company representative profiles used for LinkedIn outbound and market activity.
Connected email senders
Approved inboxes or sender identities connected to the outbound workflow.
Managed email sending capacity
Controlled sending capacity across approved sender identities, including initial emails and follow-ups.
Target-account list building
Builds structured account lists based on ICP, market priority, segment, and fit signals.
Lead/contact enrichment
Enriches contacts with available professional, company, email, LinkedIn, and phone data where available.
Expanded outbound execution
ICP / message tracks actively tested
Actively tests combinations of target segment, buyer persona, market/use case, and message angle.
Email sequences or major variations
Creates email messaging, follow-up logic, and sequence variations for controlled testing.
Cold-calling motions
Adds calling layers with talk tracks, outcome logging, objection notes, and follow-up tasks.
Call attempts/month
Structured call attempts connected to the agreed calling motions.
Enhanced lead handling & meeting booking
More reply handling, qualification, next-step coordination, and meeting-booking support.
Senior support, reporting & content
Antonio-supported prospect meetings/month
Antonio can support more qualified prospect conversations with context, positioning, and debrief notes.
LinkedIn post drafts/month
More LinkedIn post drafts, narrative angles, and activity support for market visibility.
Antonio-recorded videos/month
Founder-led short videos to support outbound, ads, retargeting, trade shows, and sales conversations.
Video/ad angles
Turns market objections, buyer questions, and event themes into useful video and ad angles.
Automated daily activity digest
A lightweight daily snapshot of activity and signals, such as emails sent, replies, calls, LinkedIn activity, enriched contacts, meetings booked, and blockers.
Weekly pipeline report/review
Reviews activity, replies, meetings, CRM status, market signals, and next execution priorities.
Monthly meeting-quality analysis
Reviews meeting fit, objections, opportunity quality, and what the market is teaching.
Enhanced market signal dashboard
Tracks replies, objections, segments, messages, and sales signals in a clearer operating view.
Monthly strategic deep-dive
Adds a deeper monthly review of direction, positioning, capacity, and next GTM decisions.
Priority async support
Provides faster async support for execution questions, decisions, campaign updates, and priorities.
Future hire onboarding assets
Documents the motion so a future internal market owner or sales hire can understand and inherit the system.
Standard enrichment and verification
Standard data cleanup, deduplication, verification, and preparation for CRM/outbound use.
Included sender, profile, sending-capacity, enriched-contact, meeting-support, and ICP/message-track limits are the default managed scope. Additional approved email senders, LinkedIn profiles, sending capacity, enriched contacts, meeting support, and test tracks can be added through the relevant expansion pack or agreed custom scope. If they require extra setup, messaging, routing, reply handling, reporting, or team coordination, the management scope may be adjusted.
LinkedIn content/activity is used to support outbound, founder credibility, trade show follow-up, retargeting angles, and sales conversations. It is not daily social media management.
What's Included
Detailed modules
Everything that gets built and delivered as part of the GTM Engine.
The Method
The full Overland GTM Method
The homepage summarises this as four phases — Diagnose, Build, Launch, and Improve and decide. Here is the complete 10-step operating sequence.
Diagnose the current GTM position
Prioritise European market opportunities
Define the highest-probability ICP
Rebuild the sales narrative for European buyers
Build the account and contact universe
Set up CRM, workflows, and documentation
Launch email, LinkedIn, and calling motions
Review pipeline and campaign signals weekly
Improve the motion based on real market feedback
Decide whether to scale, hire, partner, or pause
Clear Expectations
What is not included in the monthly GTM packages
Transparency matters. Here is what sits outside the standard Engine and Engine Plus scope.
- Trade show strategy, preparation, attendance, or follow-up
- Event selection, booth strategy, or exhibitor planning
- Travel, accommodation, event passes, booth costs, printing, production, or event logistics
- Guaranteed closed revenue
- Guaranteed number of booked meetings
- Unlimited SDR hours
- Unlimited calling
- Unlimited lead research
- Unlimited CRM rebuilds
- Paid media spend
- Advanced paid ad campaign management
- Video production, editing, or paid distribution (except videos included in Plus or Content Pack)
- Legal, tax, incorporation, visa, or regulatory advice
- Full-time replacement of the client's internal sales team
- Full-time replacement of the client's marketing team
- Multilingual localisation beyond agreed campaign messaging
- Contract negotiation with distributors, resellers, or partners unless separately agreed
- Dedicated full-time SDR
- Manual daily strategy reports, daily review calls, or daily custom analysis unless agreed separately (an automated daily activity digest is included)
- 24/7 support
Tools
Flexible GTM stack
We work with your existing stack where possible. Tool selection depends on your CRM, data quality, compliance requirements, sales process, and campaign goals.
CRM
HubSpot, Salesforce, Pipedrive, Zoho, or client's existing CRM
Prospecting
Prospecting tools, LinkedIn Sales Navigator, industry databases
Enrichment
Enrichment and verification tools
Email outbound
Sequencing tools, CRM sequences, or similar
Calling
Calling tools, CRM calling, or similar
Automation
Workflow automation tools, CRM workflows
Documentation
Notion, Google Docs, Coda, or client's internal workspace
Reporting
CRM dashboards, reporting tools, Google Sheets
Video/content
Video editing tools, LinkedIn native video tools
Note:Overland GTM's managed tool stack is included for delivery within the agreed package capacity. Direct access, client-owned seats, custom subscriptions, domains/inboxes, paid media, event costs, and premium third-party costs are agreed separately if needed.
Capacity expansion packs
Capacity expansion packs
Increase one delivery layer without changing the core monthly package.
LinkedIn Expansion Pack
+$750/month per approved profile
Add another approved founder, sales, BD, or company representative profile to the LinkedIn outbound and market-activity motion.
Adds 1 client LinkedIn profile activated.
- Profile positioning guidance
- Connection and follow-up scripts
- Reply routing and CRM handoff notes
- Light reporting for that profile
No unsafe LinkedIn automation, unlimited daily LinkedIn activity, or guaranteed acceptance/reply rates.
Email Sending Expansion Pack
+$750/month
Add more managed sending capacity across approved sender identities while keeping routing, monitoring, reply handling, and reporting connected to the GTM engine.
Adds 10 connected email senders and 500 total managed sends/day.
- Sender setup and routing
- Sequence routing
- Reply handling workflow
- CRM logging flow
- Monitoring and reporting for the added sending layer
Does not include extra enriched contacts, extra ICP/message tracks, unlimited sending, or unsafe sending practices.
Enrichment Expansion Pack
+$1,250/month
Add more researched, enriched, verified, and structured contacts for the agreed ICP, market, or campaign scope.
Adds 1,000 enriched contacts/month.
- Contact research
- Email enrichment and verification
- Company data enrichment
- Phone data where available
- Deduplication and CRM upload/export
Phone numbers are not guaranteed for every contact. Data availability depends on source coverage, market, role, and the agreed enrichment process.
Expand Your Capacity
Specialist add-ons
Extend the GTM Engine with specialist capacity when needed.
Market Content Pack
$2,500/month
Turn founder expertise, buyer objections, and market signals into content that supports outbound, retargeting, trade shows, and prospect follow-up.
This is not generic social content. It is founder-led GTM content connected to the sales motion.
Monthly includes
- 4 short Antonio-recorded videos
- 8 LinkedIn post drafts
- 4 ad or retargeting hooks
- 4 outbound follow-up angles
- 2 trade show talking-point assets
- 1 sales objection-handling note
- Basic editing
- Captions
- LinkedIn copy
- 1 revision round per asset
Not included: daily social media management, publishing/scheduling, advanced studio production, paid media spend, unlimited revisions, or guaranteed post, ad, or video performance.
Extra SDR Capacity
$2,500/month
Add a second calling layer when more accounts need live follow-up, objection capture, CRM logging, and weekly call-performance review.
This is additional managed calling capacity connected to the same ICP, CRM, messaging, and reporting rhythm.
Monthly includes
- Up to 600 additional call attempts
- 1 additional calling motion
- Call script or talk-track adaptation
- Call outcome logging
- CRM updates for call results
- Objection and market-signal notes
- Follow-up task creation for interested prospects
- Weekly call-performance review
Not included: guaranteed connects, guaranteed meetings, unlimited calling, local-language calling unless agreed, or 24/7 call coverage.
Extra Prospect Meeting Support
$1,500/month
Add more Antonio support when qualified opportunities need stronger discovery, positioning, objection handling, and next-step control.
This is senior deal support for prospect conversations, not generic meeting attendance.
Monthly includes
- Up to 6 additional Antonio-supported prospect meetings
- Pre-meeting context notes
- Discovery and positioning support
- Objection-handling support
- Post-meeting debrief notes
- Opportunity quality scoring
- Next-step recommendation
- Follow-up angle notes
Not included: unlimited sales coverage, procurement negotiation, legal discussions, technical implementation calls, or ongoing account management.
More questions
More about how the engine works
Deeper answers on meetings, CRM, documentation, and regional fit.
Payment Terms
Monthly billing. No long-term commitment.
Overland GTM is billed monthly. Each month can be continued, adjusted, or paused based on scope, priorities, and results.
For new clients, the first month can be split into two payments: 50% on signing and 50% on day 15. From month two onward, fees are billed monthly in advance unless agreed otherwise.
Build the system before hiring the team.
The Europe GTM Engine gives you a complete operating system for European expansion — strategy, systems, outbound, SDR support, documentation, and weekly discipline.
30-minute strategy call | Practical next steps shared | No guaranteed meetings or revenue