Multi-channel planning

Outbound Capacity Planner

Translate a target-account universe into channel capacity, pressure points and practical sequencing choices.

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Monthly assumptions

Map channels to the market

Market universe
People researched, not messages sent.
Email capacity
LinkedIn and calling

Capacity is a boundary, not a target

Accounts and contacts are different planning units. Account research defines where effort should go; contact research identifies the relevant people inside those organisations. Neither number is the same as a send count.

A useful plan combines email, LinkedIn and calling capacity with research quality, reply handling and sales follow-up. When positive replies, objections or meetings change the evidence, the account plan should adapt rather than continue mechanically.