Interactive GTM diagnostic

Is your GTM motion ready for the next market?

Assess the foundations behind useful commercial learning: ICP clarity, sales narrative, outbound readiness, CRM discipline and internal sales capacity.

See what we evaluate

No account required. No email gate. Results are illustrative and based only on your answers.

MarketReadiness

The readiness model

Eight things determine whether a market can become a revenue motion.

Explore each operating foundation before you assess it. The model is deliberately practical: it tests whether strategy can become a learning system.

Market Priority

Is there a real commercial reason to pursue this market, segment or ICP?

Why it matters: A clear priority prevents the team from spreading effort across attractive but unproven opportunities.
What good looks like: A defined commercial reason, timing, evidence and leadership alignment.
Common failure pattern: A broad growth objective without an explicit market hypothesis.

16 questions · about 5 minutes

Assess the motion you intend to operate.

Answer for one specific market, segment or ICP. You will receive an overall score, eight dimension scores, three priority areas and a practical 30-day plan.

How the score works

Each answer is worth 0–3 points. Two questions cover each dimension, for a maximum of 6 points per dimension and 48 overall. Your total is converted to a score out of 100. This structured self-assessment highlights GTM strengths and gaps; it does not predict revenue or guarantee market success.

From assessment to execution

Know what needs to be true before you increase GTM activity.

Use your result to decide whether the next step is stronger foundations, structured validation or a larger managed GTM motion.

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