Free interview tool

Interview for evidence, not tool familiarity.

Tailor questions and a practical exercise to the mandate, level and operating environment. Score evidence locally, then copy or print the output.

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Ungated and private by design. Candidate names and personal data are not required.

Tailor the interview

Define the mandate, then assess evidence.

Interview questions and evidence scorecard

  1. Describe a commercial process you chose not to automate. Why?Listen for explicit tradeoffs, operating context and evidence. Red flag: tool-first certainty without clarifying the commercial process.
  2. Map a workflow from signal capture to seller action, including failure handling.Listen for explicit tradeoffs, operating context and evidence. Red flag: tool-first certainty without clarifying the commercial process.
  3. How would you diagnose conflicting CRM lifecycle data?Listen for explicit tradeoffs, operating context and evidence. Red flag: tool-first certainty without clarifying the commercial process.
  4. How do you separate campaign activity from useful pipeline evidence?Listen for explicit tradeoffs, operating context and evidence. Red flag: tool-first certainty without clarifying the commercial process.
  5. Explain a technical tradeoff to a sales leader who disagrees.Listen for explicit tradeoffs, operating context and evidence. Red flag: tool-first certainty without clarifying the commercial process.
  6. Design a practical test for a new account signal.Listen for explicit tradeoffs, operating context and evidence. Red flag: tool-first certainty without clarifying the commercial process.
  7. What should remain owned by sales leadership?Listen for explicit tradeoffs, operating context and evidence. Red flag: tool-first certainty without clarifying the commercial process.
  8. How would you monitor enrichment quality over time?Listen for explicit tradeoffs, operating context and evidence. Red flag: tool-first certainty without clarifying the commercial process.
  9. What source of truth would you establish first?Listen for explicit tradeoffs, operating context and evidence. Red flag: tool-first certainty without clarifying the commercial process.
  10. Walk through your first two weeks in an unfamiliar GTM stack.Listen for explicit tradeoffs, operating context and evidence. Red flag: tool-first certainty without clarifying the commercial process.
Commercial reasoning-/5
Systems thinking-/5
Data quality-/5
Automation judgment-/5
CRM architecture-/5
Experimentation-/5
Communication-/5

A strong interview tests commercial and technical judgment together

What should a practical assessment test?

Test how the candidate clarifies the commercial process, identifies sources of truth, handles exceptions, defines ownership and instruments evidence. Avoid trivia or unpaid production work.

How should scores be used?

Scores should summarize observed evidence, not replace judgment. Require interviewers to record what the candidate said or designed before agreeing a rating.